MEET YOUR STRATEGISTS

No.9 is a premier team of marketing and brand strategists. Our team ranges from senior design professionals, to former CMOs, to revenue driving sales & marketing leaders that have experience generating authentic stories, brands and engagement for some of the most successful consumer brands and for our clients.


  • Award winning brand builder, CMO and strategist. Kiana Anvaripour brings over 20 years of consumer marketing experience, building premium international brands with deep knowledge of wholesale and direct-to-consumer business models, retail expansion, e-commerce, and creative brand development.

    Formerly CMO of Sweet Flower and Beboe brands hailed as the “Hermes of Cannabis”, from launch to acquisition by GTI (OTC: GTIBF) overseeing all THC and CBD marketing and brand initiatives, including concept, strategy, launch, and execution.

    Kiana’s career began in London, England where she held numerous positions in luxury fashion having worked for Alexander McQueen, Preen and Roland Mouret.

  • Mike is an expert social and digital media strategist, with over a decade worth of experience in the space. Prior to working in cannabis, Mike worked as the senior social media director at Pursuit, one of the leading luxury real estate advertising agencies in NYC as well as Vice President of Social at Talent Resources. At Pursuit Mike went on to help grow the social and experiential business to include branded and influencer partnerships while at Talent Resources he worked alongside some pop cultures leading faces such as Nina Agdal, Avril Lavigne, Dorinda Medley and represented them and their social/digital interests Michael also writes for various media outlets such as Cool Hunting, NFT now, highsnobiety, Modern Luxury and many others. Additionally, Michael also has his own personal brand on social media that he has grown and cultivated under the moniker @NYDoorman. Outside of a deep interest in cannabis, Mike also has dove into the web3/nft space, helping advise brands on their community and partnership strategies. Mike joins No.9 as a partner to continue his work helping brands develop their digital and social profiles and setting the standard for what cannabis brands look like on social media.

  • Sophie Jansen is an experienced talent manager & social media strategist in Los Angeles. Sophie has spent the past five years working alongside Grammy-nominated musicians and DJs, helping them execute every part of their career from international touring to record releases to social media presences. Outside of management, Sophie has also gained experience in digital marketing with a focus on TikTok, creating and executing viral campaigns on the platform for global stars such as Dua Lipa, Saweetie, and Rufus du Sol.

    Outside of the entertainment industry, Sophie originally hailed from a horse farm in upstate New York, where she spent two decades completely immersed in the equestrian industry doing everything from high level competition to waking up at 5am to clean stalls. She spent extensive time training & competing all over the east coast and Europe, and carried this skill to the University of Southern California, where she competed on their equestrian team.

    Sophie joins No.9 to leverage her connections to some of the most popular acts in the music industry and beyond for our clients as well as bringing an extensive knowledge of social media with an emphasis on TikTok.